1-Semester Pathway - Pre-Masters in Business and Management - Continue to Master of Arts - International Marketing

In this MA International Marketing Master's degree course, students will build business acumen while they develop a comprehensive and rigorous understanding of international marketing practice.

Students will learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

They'll also have the chance to work on projects with the local business community, and spend time immersed in another culture on an international study trip.

When students graduate, they'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making them an invaluable hire for any organization. Students could use their qualification to work abroad and in organizations engaged in business across international boundaries and cultures.