2-Term Pathway - Foundation Certificate for Art and Design - Transfer to Bachelor of Arts (Honours) - Fashion Marketing and Promotion

Program Description

Build a future by studying in the UK, with a pathway course at Kaplan International College (KIC) London. Situated in the world’s top academic city (QS Best Student Cities 2019), the College will prepare students for a university degree, and for a successful career.

Study at one of the most respected international colleges in London, and progress to one of 8 universities, including the University of Westminster.

The commercially well-connected University of Westminster is hugely international. Students can study alongside students from nearly 170 countries.

The course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in the digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and the course allows students to experience the wide spectrum of this field. The course will also give students a much better understanding of how students could use their strengths to achieve future ambitions in the arena of fashion promotion.

This course is developed with expertise from the industry in order to respond to the changing needs of fashion brands in the current innovative fashion industry landscape. Industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop creative, technical and business skills on a commercial level.

During the three years on the course, students will be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

Students will also have the opportunity to apply for a semester abroad during their second year of study at a partner institution. The exchange programme is designed to equip students with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.