Bachelor of Business Administration - Marketing Logo

Bachelor of Business Administration - Marketing

Kent State University - Kent

800 East Summit Street, Kent, USA

4693

Last updated: 15/09/2024
Image for Kent State University - Kent
Image for Kent State University - Kent
Image for Kent State University - Kent
Image for Kent State University - Kent
Image for Kent State University - Kent
Kent State University - Kent Logo

About Bachelor of Business Administration - Marketing

The Bachelor of Business Administration in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field. The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. 

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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including An Optional Internship
Cost of Living
$12,412.00 USD / Year
Gross Tuition
$22,316.00 USD / First Year
Application Fee
$70.00 USD

Program Intakes

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