Master of Science - Digital Marketing and Analytics (Professional Placement)

In the age of advanced technology, increased digitization, and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.

This Master of Science - Digital Marketing and Analytics course will equip students with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.

They will develop a strategic and practical understanding of value creation, customer relationship management, and marketing communications – among other key marketing practices – through the lens of digital. They will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.