2-Semester Pathway - International Foundation Year - Science, Engineering and Computing - Transfer to Bachelor of Arts (Honours) - Marketing and Public Relations at Leeds Beckett University

The International Foundation Year at Leeds International Study Centre helps students  to progress to there  chosen undergraduate degree at Leeds Beckett University. They  will spend two semesters in the supportive environment of the International Study Centre, working with expert tutors in order to confidently enter the first year of students undergraduate degree at the University.

This module will introduce students  to the commercial, political and societal context of public relations and brand communication and will present its history, academic and professional development. They  will gain useful insight into the most important theories and concepts in PR and brand communication, and they  will analyse the current trends in the industry. Students  will study a variety of topics including ethics and professionalism in contemporary public relations and brand management.