Master of Science - Digital Marketing

The world of digital marketing is constantly evolving, offering both challenges and exciting possibilities. Our newly developed master’s programme gives students the skills they need to succeed in this dynamic field. We'll teach them the core ideas of digital marketing and show students how companies put them into action in real-life situations. We provide a strong foundation in the theory of digital marketing, combined with real-world application of examples used by organisations.

This programme goes beyond simply acquiring technical skills. They will delve into the strategic frameworks that underpin successful campaigns, gaining in-depth knowledge of how they translate into tangible results. We'll also discuss the ethical side of marketing in today's digital age, helping they  think critically about the impact of marketing on consumers and society. Students will  explore the impact of marketing strategies on consumers and society, developing their  critical thinking skills to evaluate their effectiveness.