Master of Arts - Marketing

This Master's degree is designed to provide students with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer students the opportunity to gain a thorough grounding in the key theories and emerging concepts, students will also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

The Marketing MA is accredited at level 7 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course, students will gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.

The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. Students will become independent and reflective learners, able to continue their learning in their chosen profession.