3-Term Pathway - Undergraduate Foundation Program - Business, Economics, Finance and Management - Continue to Bachelor of Arts (Honours) - Marketing with Advertising and Digital Communications

The 3-term program offers successful students guaranteed progression to London South Bank University. Students will study their Foundation program at the ONCampus London South Bank University Centre located at the heart of the London South Bank University campus. This extended program is available for students who do not meet the required English language level for the 3-term pathway. The program lasts 4 terms and includes an English language module (ELPP) followed by 3 terms of Undergraduate Foundation Program (UFP).

The program is designed to prepare international students, who have completed senior secondary education, for entry to undergraduate studies at London South Bank University. All students who successfully complete the Undergraduate Foundation Program are guaranteed placement on a suitable program of undergraduate study at London South Bank University. The Undergraduate Foundation Program is set at level 3, which is equivalent to A-level standard in the United Kingdom.

The year begins with an English language module and then the next three terms are divided into seven to eight teaching weeks and one examination week, and half a term of English language. On average, students will undertake 21 (and up to 25) hours of classroom-based study per week.

English Language forms up to six hours of the timetable, is compulsory for students who are below the required level for progression, and will be integrated into the teaching of academic subjects as well as being taught separately if additional support is needed. Students who are at or above the required English level for progression are likely to follow a reduced timetable.

Progress to Bachelor of Arts (Honors) - Marketing with Advertising and Digital Communications

For individuals interested in marketing, particularly advertising and digital communications, this course could serve as a valuable launch pad for their careers. Along with a broad base of marketing knowledge, students will gain skills to set them apart as the industry shifts to digital formats and places increasing importance on new technologies in the marketing mix.

Throughout the course, students will have the opportunity to develop communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behavior, market research, product development, distribution, pricing, communications, brand management, creative and media planning, and digital marketing strategy. As part of the course, students will have the opportunity for work experience in a consultancy role with a British-based company.