4-Term Pathway - Extended Undergraduate Foundation Programme - Business, Economics, Finance and Management - Continue to Bachelor of Arts (Honours) - Marketing

What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the sector.

As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company. During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications and brand management. London South Bank University supports entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.