Bachelor of Arts - Sports Communication and Marketing

LIU Brooklyn’s innovative B.A. in Sports Communication & Marketing – unique in the NYC metropolitan area – prepares students for careers in a dynamic and growing spectrum of sports media. Students develop skills in areas such as sports writing and reporting; promotion of sports teams, events, and products; performing as a play-by-play announcer or program host; and production of sports content for traditional, online, and social media. The program helps students to understand and think critically about the history, politics, law, and business of sports, as well as its role in society and culture.

The program capitalizes on LIU’s relationships with sports reporters, publicists, and experts in New York City and beyond. Students interact not only with campus experts in sports journalism, marketing, and management but also with personnel of the Barclays Center arena (just 1/2- mile from campus) and media partners such as the YES cable network, which carries Brooklyn Nets basketball games. Sports Communication & Marketing majors can perform invaluable internships with professional sports teams, college athletic programs, campus media, and other organizations in order to gain practical experience in sports-related fields.