Bachelor of Business Administration
About Bachelor of Business Administration
The School of Business, Public Administration and Information Sciences offers the 120-credit Bachelor of Business Administration (B.B.A.) degree with concentrations in six areas. The B.B.A. degree is a comprehensive business degree that prepares students for a broad range of careers in business and for workplaces where technology and data are crucial. The goal of the degree is to provide students with an exceptional undergraduate business education that provides experiential and project-based learning, in-demand and relevant professional skills, and opportunities to plan for a meaningful career upon graduation.
Students in the B.B.A. take a structured core business curriculum that not only includes coursework in the basic areas of business – accounting, finance, management, and marketing – but is also focused on in-demand skills such as entrepreneurial thinking and innovation, selling and negotiating, data analytics, and computational thinking and coding. Students also develop a career plan and complete a practicum or internship where they can apply their skills and gain experience in their field of concentration.
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