Master of Arts - User Experience and Service Design

Loughborough University's Master of Arts in User Experience Design will develop students' critical awareness of major issues in interaction design, user experience (UX) design and service design to improve their effectiveness as a user-centred designer within industry.

The content of the programme enables students to develop their skills and competencies in both the creative and analytical aspects of UX whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world or use new and emerging technologies, such as artificial intelligence (AI) and augmented reality (AR). Students will develop key skills in user experience design principles and practice, qualitative and quantitative design research methods, interactive screen based prototyping, interaction design, usability testing, service and social design, team working and project management.

Specialist eye tracking equipment and software is available to support usability evaluations. Audio-visual equipment is available for research activities, including state-of-the-art wearable cameras. Students will also benefit from the school's Mac lab with a wide range of design and UX software.