2-Semester Pathway - Pre-Master's Programme - Continue to Master of Science - Digital Marketing

The Level 6 Pre-Master’s Programme (PMP) is a two-semester programme, with guaranteed progression to a wide range of Master’s degrees at Loughborough University.

This Pre-Master’s Programme (PMP) is designed to prepare international students for postgraduate study in the United Kingdom. The PMP will allow them to improve their English while learning the study skills and research methods that they will need during their Master's degree studies. They will study academic modules relating to their chosen progression route. Each semester consists of thirteen teaching weeks, one reading week, and an assessment week. The weekly hours of study varies by semester with them on average studying around 18-21 (and up to 21) hours per week. Each module will have an assessment schedule, which will be completed by the end of the appropriate semester. Assessments will be designed to demonstrate learning across the individual modules of the programme and to allow them to experience a wide range of the assessment methods used in United Kingdom postgraduate programmes. Assessments will include coursework, essays, reports and other structured assignments, oral examination and unseen written examinations.

The Master of Science - Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow them to address associated challenges in the ever-changing business landscape. This master's degree covers various elements of digital marketing practices to help them create successful marketing strategies and to build up on a foundation for strategic marketing management. They will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.