International Direct - Bachelor of Arts - Mass Communication - Public Relations

International direct admission to Louisiana State University (LSU) is available for international students with advanced English-language skills. The program focuses on academic, cultural, and professional growth to help students excel in school and prepare for a successful future.

As international direct students at LSU, they will receive exclusive and rigorous academic coursework, priority access to in-demand courses, guidance from academic advisors and mentors, career development opportunities, and opportunities to take intensive classes with domestic students.

The Manship School of Mass Communication at Louisiana State University educates creative thinkers and leaders in media advertising, public relations, and political professions. The school is committed to leading the study and practice of media and public affairs in an evolving technological and global society.

Students pursuing a Bachelor of Arts in Mass Communication at the Manship School can choose from one of five concentrations: Public Relations, Digital Advertising, Political Communication, Journalism, and Public Relations.

The Public Relations concentration focuses on strategic communication creation, planning, problem-solving, and relationship-building in today’s digital world. Public relations professionals play important roles in reputation management, crisis communication, and corporate social responsibility. Building good writing skills, understanding various forms of media, and being a good public speaker are essential for success in this field. PR professionals must create tailored and shareable content for diverse audiences and develop sustainable relationships with them.

Graduates of the PR program typically find jobs as public information officers, communication/marketing directors, events coordinators, press secretaries, and PR agents. Manship alumni have gone on to work at companies such as Edelman, the Denver Broncos, American Red Cross, General Motors, and Think PR in New York.