Bachelor of Science - Fashion Merchandising and Retail Studies

Fashion Merchandising and Retail Studies prepares students with the knowledge and skills to work in both the manufacturing and retail areas of business. The program is designed for students having an interest in development, procurement, promotion and sale of products.

Courses focus on textiles, product quality, consumer selections, buying, promotions, event planning, multi-channel retailing and visual merchandising. The curriculum incorporates hands-on practical experience through class assignments and service learning that utilize the Adobe Illustrator, InDesign, and Photoshop.

Students receive industry perspective through participation in field experiences. As sophomores, students participate in a study tour to explore the various areas in the fashion merchandising and retail studies industry in Dallas. Students may also participate in the New York study tour as juniors or seniors. Two internships are required; one is completed in the sophomore year and the other in the senior year.

The field of Fashion Merchandising and Retail Studies offers students a variety of career opportunities. The FMRS curriculum provides students with the opportunity for a built-in minor to prepare for a specialized area with the FMRS field. Students may choose to minor in Art, Entrepreneurship, Journalism, Management, or Marketing.