Bachelor of Arts - Brand Management

At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable students to successfully enter the world of media. With the Brand Management specialisation, students focus on contemporary brand management and the interaction of complex brand architectures.

At the same time, on the way to the Bachelor’s degree in Brand Management, students will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.