Master of Arts - Business Management

Those who want to make sound management decisions need more than just business know-how. They need to keep an eye on the two megatrends of today's time: digitalisation and the demand for sustainability. Good management personnel need technical and analytical skills, but also psychological sensitivity and entrepreneurial visions.

The Business Management Master’s programme at the Macromedia University of Applied Sciences teaches students all of this. In addition to theoretical basic knowledge in business management and marketing, students will learn about the requirements of the modern working world – in practical projects that will help them develop professionally and personally.