
Associate in Applied Science - Marketing







About Associate in Applied Science - Marketing
Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.
The Marketing associate degree program at Madison College is designed to teach students the cutting edge skills to work successfully in a digital marketing environment. The instructors will share real-world experiences that will help take students — and their business — to the next level.
After completing the Marketing program at Madison Area Technical College, students will be able to:
- Develop strategies to anticipate and satisfy market needs.
- Promote products, services, images, and/or ideas to achieve the desired outcome.
- Evaluate information through the market research process to make business decisions.
- Prepare selling strategies.
- Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
- Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.
Earning the associate degree in Marketing at Madison Area Technical College prepares students for valuable work as a(n):
- Account Executive
- Advertising Coordinator
- Customer Service Manager or Representative
- Digital Content Coordinator
- Marketing Research Assistant
- Promotional Coordinator
- Sales/Marketing Manager
- Sales Representative
- Store Manager
- Social Media Specialist
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