Bachelor of Science - Marketing

Students earning a marketing degree at Manhattanville College gain essential industry knowledge and hands-on experience strategizing and implementing marketing plans. With New York City just minutes away, internship opportunities and participation in special projects position Manhattanville's marketing majors for career success in a variety of settings. Manhattanville offers two marketing degrees that build a foundation of advertising and communications expertise and allow students to explore specific areas of the field. Both the Bachelor of Arts (B.A.) and the Bachelor of Science (B.S.) in Marketing degree programs are driven by contemporary marketing concepts and research and taught by experienced faculty.

Marketing professionals strategically bridge gaps between customers and businesses, connecting goods and services with the consumers or clients who need them. Whether it involves traditional marketing channels or innovating new ones, careers in the marketing industry span many critical areas of business:

Manhattanville’s Bachelor of Arts and Bachelor of Science in Marketing degree programs provide students with a deep understanding of core marketing concepts, research-based theory, effective marketing strategy principles and methods, and techniques promoting the ability to grow and adapt to changing landscapes and emerging technologies throughout their careers.

Backed by applied experience researching and analyzing marketing data, understanding and communicating with various audiences, and implementing holistic strategies, graduates of the bachelor’s in marketing degrees are equipped to help organizations of all types reach their marketing goals and connect to their customer base.

Marketing careers are scalable, with room to progress to higher positions and a demand for diverse talents like writing, editing, design, client relations, and human and resource management. Whether a students career pathway involves further graduate study, professional certifications, or entering the workforce after graduation, Manhattanville’s marketing major provides a rich background of knowledge.