Bachelor of Science - Business Administration - Marketing
About Bachelor of Science - Business Administration - Marketing
Marketers strengthen the relationship between brands and customers, and craft communication that tell the brand's story, convey value and drive brand growth.
At Mercy students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path. Areas of study include: marketing strategy, advertising, analytics, media, sales management and market research.
At the end of this program, students should be able to:
- Evaluate the effects of globalization on the business environment
- Recognize and evaluate ethical issues in business
- Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making
- Use oral, written, and presentation skills to communicate effectively in the professional business environment
- Function effectively as team members and, where appropriate, as team leaders
- Demonstrate knowledge of fundamental principles and key concepts in marketing
- Assess the legal, economic, and social aspects of a marketing decision
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