Master of Arts - Media Management

Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare students with key sector skills such as digital media marketing, audience engagement and data analytics to ensure students succeed in the workplace.

Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping students with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

This programme combines applied and theoretical knowledge and understanding to equip students with the vital skills necessary for a successful management career in the media. It's been designed to meet the demands of media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.