Master of Science - Branding and Marketing Communications

Brands and the way they communicate with consumers has to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey. The MSc In Branding and Marketing Communication programme, will enable students to develop their understanding of the ‘phy-gital’ space in which brands exist and communicate.

Through real time assessment and learning, students will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. The programme will be made up of students from a diversity of backgrounds and give them an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.

A key theme underpinning the programme is about recognising change in all aspects. Students will be encouraged to reflect, question and challenge conventional wisdom because they represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.