Bachelor of Science - Business Administration - Marketing

Possessing an appreciation of fundamental business principles is an essential component of long-term financial and professional success. A degree in Business Administration will serve to enhance one's major by adding core knowledge that will help students succeed in their chosen field of study.

Marketing Concentration
Marketing students will learn how to influence consumer perceptions, create marketing plans, develop and launch new products, price, promote and distribute new products, identify and define a target audience, and create messaging that connects with a given target audience.