Master of Science - Strategic Marketing
About Master of Science - Strategic Marketing
Disruptive technologies and continuous innovation constantly change buyer preferences. Today's marketing leaders must quickly analyze trends and proactively spearhead changes to thrive in a rapidly fluctuating environment. The Master of Science (M.S.) in Strategic Marketing program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.
Program Key Features
- Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
- Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
- Choose full-time or part-time. The full-time program meets in person two weekends per month.
- Classes meet on campus on weekends, and online.
- The program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
- Integrated experience plus convenience and service make the degree work seamless and pleasant.
- In a full-semester capstone project, students apply their skills and build their portfolio by working with a community non-profit client on real marketing challenges.
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