Master of Business Administration (MBA) - Marketing
1855 Broadway, 61st Street, New York, USA
24681
Last updated: 07/03/2025
About Master of Business Administration (MBA) - Marketing
Program Description
New York Tech's AACSB-accredited program puts students in the center of New York City—the global capital of finance and marketing. Our Manhattan is a few blocks away from the famed Madison Avenue, synonymous with the advertising industry. Learn from professors and top industry executives how to advance their ability to analyze market data, influence decision-making, and develop integrated marketing plans for new and existing products in an international marketplace. Upon the completion of our M.B.A. program, students will be able to:
- Utilize technology support systems to strengthen organizational decision processes.
- Conduct industry, company specific, or environmental business analysis using appropriate data and informational resources to bridge the gap between abstract theory and practice.
- Identify and analyze country/region-specific contemporary business issues, and establish, support, and effectively communicate strategic recommendations.
In addition, M.B.A. graduates with a concentration in marketing, students will have the skills to:
- Generate relevant marketing data and transform these data into information essential for decision making in various functional areas of marketing management.
- Assemble a marketing plan for existing and new products and services, synchronizing marketing, operating, and financial modeling.
- Assess national and global trends in the cultural, social, demographic, legal-political, economic, technological, and competitive environments; and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.
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