Bachelor of Science - Marketing - Social Media & Digital Analytics

Experts in social media and digital marketing enjoy leadership positions in virtually all industries including advertising, public relations, fashion, high-tech, manufacturing, consumer products, finance, industrial, and entrepreneurial startups. The use of digital advertising now comprises over 72% of total advertising expenditures for many businesses (eMarketer, 2022). In the past, firms used social and digital channels to enhance traditional marketing programs, today the most successful firms are focusing on social media and digital as the primary marketing channels. Brand value is increasingly delivered through creative content marketing programs, initiated by both consumers and companies.