Bachelor of Science - Mass Media - Applied Advertising

Program Description

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual, as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper, and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: the business of advertising, creativity, and media sales. In the business of advertising, students learn legal and regulatory ethics, operational structure, and media planning; the creativity component includes the message strategy, design concepts, and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.