3-Term Pathway - International Year One in Business - Continue to Bachelor of Arts (Honours) - Business Management and Marketing
About 3-Term Pathway - International Year One in Business - Continue to Bachelor of Arts (Honours) - Business Management and Marketing
If students have completed high school with good grades but don’t qualify for entry to an undergraduate degree, they could study an International Year One, which combines university preparation with degree 1st year.
In NTU's Business Management and Marketing course students are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of their studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.
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