Bachelor of Science in Business Administration - Marketing

Marketing is all around us—from digital advertisements online or on TV, to radio, billboards, and traditional print. Becoming a successful marketing professional requires the ability to understand consumer behavior and effectively communicate the value of a business’s products and services to their audience. Nova Southeastern University’s marketing degree program prepares students for success with courses and real-world experiences that deliver a competitive advantage.

Nova Southeastern University’s Bachelor of Science in Business Administration in Marketing will give students the skills and practical knowledge needed through the study of consumer behavior, marketing communication, marketing strategies, and more. Students will learn business best practices, while developing specialized skills in digital marketing, data analysis, market research, search engine optimization (SEO), and customer relationship management (CRM). Upon successful completion of the program students will be prepared to get jobs in the fields of advertisement, distribution management and product development, and to manage brands for Fortune 500 companies!