Bachelor of Commerce (Honours) - Marketing (DBC)
About Bachelor of Commerce (Honours) - Marketing (DBC)
Program Description
In the Bachelor of Commerce, students explore the world of business and prepare themselves for certifications such as CFA, CPA and Certified Human Resources Leader. This program puts students one step ahead by combining the latest technology with the most current business and information technology trends. Integrating key business functions with the use and understanding of today’s latest technologies, this program provides students with the skills necessary for employment in a competitive market.
This area of study develops and deepens knowledge of consumer behaviour, marketing research, digital marketing and strategy formulation in a dynamic environment.
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