Bachelor of Business Administration - Marketing - Global Marketing Management

With a BBA in Global Marketing Management from Pace’s Lubin School of Businesses, students can go anywhere for the career they seek—bringing their skills, connections, and savvy to bear on exciting and dynamic challenges in brand management, customer analysis, market research, product planning, and more. Pace's international focus will expand students knowledge and perspective on global business.

Lubin's BBA in Global Marketing Management program will enable students to develop knowledge of marketing principles in the context of the highly technical global economy. And through international field study courses, students will be able to live, learn, and develop their marketing acumen in countries around the world. The BBA in Global Marketing Management offers an international perspective of the advertising and marketing profession—business customs and practices in different cultures through intensive study, international field study trips, and semester abroad opportunities.

Pace leverages their excellent connections in the business world with high-ranking professionals worldwide. Students will meet with foreign business managers, educators, and government officials to discuss contemporary issues and business practices. The curriculum will provide students with essential skills to succeed in international business settings: effective workplace communication, critical thinking, problem solving, decision-making, and interpersonal skills.

Students will have the opportunity to start developing their managerial skills right on campus by becoming a student leader in one of many professional student clubs, including the American Marketing Association, Beta Gamma Sigma, the Ad Club, and many more.