Master of Business Administration (MBA) - Marketing Analytics

This degree is for those who want to gain general management skills while expanding their knowledge of fact-based decision-making. Students gain the experience necessary to excel in the fast-paced and lucrative field of marketing analytics and earn a degree that will enable them to simultaneously build general management skills and knowledge of fact-base decision making. Plus, when it comes to making connections in the industry, there is simply no other place that can match New York City.

The MBA in Marketing Analytics curriculum covers broad business topics from finance to leadership, and at the same time, provides a deep dive into marketing analytics. This degree will help students become the well-rounded businessperson they’ve always wanted to be and help them identify specific ways to bring value to a company. The faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through team-based class assignments, students will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, students will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

Leverage the energy of New York City by joining student organizations such as the Lubin Graduate Marketing Society, network with peers and alumni, attend various guest speaker events and employer spotlights, participate in case and pitch competitions, and so much more!