Undergraduate Global Pathway (1-Semester) Transfer to Bachelor of Business Administration - Marketing - Advertising and Integrated Marketing Communications

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, students can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters in New York. As an advertising and integrated marketing communications professional, students will have both the conceptual background and tools to plan marketing campaigns that will lead to the success of their organization and their own career.

Whether a students career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, they'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip them with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

The program offers a solid foundation in the application of business principles in the context of the highly technological global economy. Students will acquire an in-depth understanding of essential advertising and marketing principles. Further, they will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Additionally, students will have an opportunity to participate in the National Student Advertising Competition, join the American Marketing Association and the Ad Club, and other professional student organizations that explore the advertising industry. Real-world class projects, guest lectures, and employer spotlights will allow students to ask questions and explore different paths in the industry, all while they continue to grow their professional network.