Bachelor of Arts - Business Administration - Marketing

Marketing is all about value creation, delivery, and capture—and few marketing degrees are better connected than Portland State University (PSU). PSU's Marketing program is housed within a nationally ranked business school and plugged into Portland’s world-class marketing and retail community, giving students a 360-degree perspective on marketing trends, tools, and strategies. Students will learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen. Because it’s so broad, PSU’s marketing degree prepares students for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And PSU's marketing degree helps students gain the big-picture vision to play strategic roles and advance into leadership positions.

One of less than 200 business schools worldwide — top 1% — to be accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the elite business school accreditation known internationally.