Bachelor of Science - Design - Design Management

The Department of Design offers a Bachelor of Science degree with a concentration in Fashion Merchandising or Design Management. The undergraduate BS degree concentration in fashion merchandising prepares students for careers as professional buyers in the fashion industry; for careers in fashion merchandising and the merchandising of interior products; and a wide variety of allied professions related to the design industry.

The undergraduate BS degree concentration in design management prepares students for careers in any business sector where design supports the efforts of the organization and where design strategy and activities are in keeping with the larger business strategy. It combines the design core classes coupled with minors from the Davis College of Business. Both concentrations provide “hands-on” experiences that enhance creativity and aesthetic sensibilities, while developing decision-making and creative problem-solving skills for accommodating all functional, technical, legal, and business concerns within a design solution. Radford University is accredited by National Association of Schools of Art and Design (NASAD).