
Bachelor of Arts (Honours) - Advertising and Brand Design
6 Penrose Way, Greenwich Peninsula, London, United Kingdom
100516
Last updated: 17/09/2024







About Bachelor of Arts (Honours) - Advertising and Brand Design
This advertising and brand design degree course will give students the skills to develop a critical and contextual understanding of advertising and brand design. Working collaboratively with others, students will learn how the industry is being transformed by emerging digital technologies and discover innovative ways to solve creative problems. Students may work with massive brands like Apple, through the course's unrivalled industry links.
Students ‘learn with industry’ engaging with professional practice throughout the course. In the last three years, Ravensbourne University London has worked with global brands like Apple, Sky, Barclays Bank and The O2 and leading studios such as Moving Brands, Studio Blup, Kin+Carta and JKR. Most recently, Ravensbourne University London was privileged to work with Apple on an exhibition called Unsigned Stories, which is featured below.
This advertising and branding degree investigates how visual stories are deployed to bring products and services to life. Students examine diverse areas of marketing, branding and advertising, including: how to develop brand communication, social media content, marketing strategy and interactive experience. Students will also learn to create graphic design communication for contemporary media platforms.
Students will construct stories that connect strategically across print, social and online channels to engage audiences and influence perception. As well as exploring cutting-edge, such as apps, digital print, online media and mobile games, students will also examine traditional communication formats, like print-based media. This degree in advertising really will provide students with a solid grounding.
Creative advertising, social media, digital technology, communication, storytelling and brand design are all prominent branches on the all-encompassing marketing tree. They are also decisive factors in what makes many contemporary companies successful and stand out from the crowd. As such, when students graduate with a BA honours degree in Advertising and Brand Design at Ravensbourne University London, they will not just be given a robust foundation to help them move into their chosen field of expertise. Students will also boost their all-round employability, developing a diverse skill-set that is highly transferable.
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