Bachelor of Arts (Honours) - Business and Marketing

Program Description

An integrative degree that equips students with the business acumen and skills needed for success in the Fourth Industrial Revolution.  

Students will gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, they develop specialist knowledge in a chosen pathway.  

The Marketing Pathway

The Marketing pathway offers a holistic approach to management studies with a specific focus on marketing. Students will learn to build creative marketing campaigns that respond to today’s constantly evolving marketplace.  

A global perspective is a core aspect. Learning about other cultures and interacting with students from all over the world will prepare students to work in the global business arena. They will also have the opportunity to learn a new language.