Master of Arts - International Fashion Marketing

Program Description

This degree, developed in consultation with industry experts, will train students to become a leader in international fashion marketing.

Students will gain a thorough grounding in marketing theory and practice and learn how to apply their knowledge in the global fashion marketplace. Students will also grow their understanding of industry and its processes – from trend forecasting through to distribution.

Working from live briefs, with real clients, students will develop integrated marketing and comms strategies, explore sources of disruption and innovation, and learn how to monopolise opportunities that these changes present. Students will also work closely with industry leaders – previously students have heard from:

• Deborah Bee – from Bee&Sons (a former Vogue fashion editor and former Head of Marketing Communications at Harrods)
• Sophia Lai – Creative Director of In Bed With You, a Florence-based luxury lifestyle label, founded in 2015

To expand their understanding further, students will also have opportunities to go on study trips abroad, work on live projects and attend masterclasses and networking events with leading industry players.

This degree will develop students as creative marketers, equipped with the specialist skills and knowledge to pursue a career in international fashion marketing.