
Bachelor of Fine Arts - New Media Design (Optional Co-op)
One Lomb Memorial Drive, Rochester, USA
303528
Last updated: 17/09/2024







About Bachelor of Fine Arts - New Media Design (Optional Co-op)
Program Description
New media is an ever-changing form of digital communication that engages, immerses, and entertains its users.
The term new media was first coined in the mid-80s to refer to the impact computing was beginning to have on traditional forms of media, such as newspapers, radio, and television. But as digital platforms began to evolve beyond the internet, new media came to encompass all types of information and entertainment accessed by computers, phones, and tablets. New media now encompasses anything that integrates communication, computing, and technology – from social media (Facebook, Instagram) and streaming services (Spotify, Hulu, Amazon Prime), to highly interactive digital technologies like wearables (Apple Watch, FitBit), virtual reality, augmented reality, and gaming.
In the new media design degree, the course work will help students build the skills they need to design for interactive media. These courses include visual design foundations, 2D and 4D design, animation, information design, user interface design, user experience design, 3D modeling, motion graphics, web and multimedia technologies, usability research, and programming. Students will gain the skills needed to design cutting edge interactive solutions from mobile apps to fully immersive digital environments.
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