Master of Science - Marketing Logo

Master of Science - Marketing

Royal Holloway, University of London - Egham

Egham Hill, Egham, United Kingdom

227128

Last updated: 11/09/2024
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Image for Royal Holloway, University of London - Egham
Image for Royal Holloway, University of London - Egham
Image for Royal Holloway, University of London - Egham
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About Master of Science - Marketing


This MSc Marketing is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics. 

On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with expert and experienced academic staff, you will be in a position to realise your full potential.
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Cost and Duration


Program Level
Master's Degree
Average Graduate Diploma
1 Year Master's Degree
Cost of Living
£12,180.00 GBP / Year
Gross Tuition
£22,800.00 GBP / First Year
Application Fee
No data available

Program Intakes

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