Master of Science - International Business Management - Marketing
Egham Hill, Egham, United Kingdom
359121
Last updated: 25/10/2024
About Master of Science - International Business Management - Marketing
The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding program aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare students to enter the globalized world of work on a competitive footing, maximizing their potential and widening their choices.
On graduating they will have a comprehensive and integrated knowledge and understanding of organizations, their management, and the marketing environment in which they operate. As part of this, they will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organizations. The course will focus on an understanding of how international marketing fits into the organization and running of a company or multi-company corporation.
Study this dedicated degree course at the Egham campus.
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