Master of Science - Digital Marketing
About Master of Science - Digital Marketing
At Sacred Heart University, students will acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. Students will learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller.
In the Master of Science in Digital Marketing program, students will also:
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
- Learn to use social media to promote brands and engage with customers
- Gain knowledge and experience in search-engine optimization and user experience (UX) design
- Interpret click-through analytics to evaluate online advertising efforts.
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