3-Term Standard Pathway - International Year One - Transfer to Bachelor of Science - Business Administration - Marketing

International Year One allows students to take credited SF State preparation courses alongside additional academic and English language instruction. The vast range of credit courses on offer allows first-year students to both discover new fields and further explore already strong subjects. Once International Year One is completed, students proceed directly to their second year of degree study at SF State.

A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.