Advanced College Diploma - Business Administration - Marketing (BAM) (Optional Co-op)
70 The Pond Road, Toronto, Canada
54920
Last updated: 16/09/2024
About Advanced College Diploma - Business Administration - Marketing (BAM) (Optional Co-op)
The Business Administration - Marketing (BAM) (Optional Co-op) three-year advanced diploma program will prepare students to become a marketing leader. They will learn to develop, integrate and execute marketing strategies for new and existing products and services. They will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.
Students' learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.
Throughout this program, students will develop the following skills:
- Technical proficiency
- Analytical skills
- Problem-solving
- Critical thinking
- Leadership skill
When students graduate from this program, these are the types of career options that they can explore:
- Marketing manager
- Marketing co-ordinator
- Account manager
- Product manager
- Brand manager
- Digital marketing manager
- Interactive marketing manager
- Market researcher
- Event and trade show marketer
- Sports marketer
- Sales account manager
- Retail sales manager
- Digital and traditional media buying and planning
- Media sales manager
- Small business owner
- Search engine account marketing manager
- Web content manager
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