College Diploma - Business - Marketing (BMT) Logo

College Diploma - Business - Marketing (BMT)

Seneca Polytechnic - Seneca at York Campus

70 The Pond Road, Toronto, Canada

54921

Last updated: 16/09/2024
Image for Seneca Polytechnic - Seneca at York Campus
Image for Seneca Polytechnic - Seneca at York Campus
Seneca Polytechnic - Seneca at York Campus Logo

About College Diploma - Business - Marketing (BMT)

The Business - Marketing (BMT) two-year diploma program will provide students with a solid foundation of marketing. They will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.


Students will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. They will also benefit from problem-based learning, real-world projects and case studies.

Throughout this program, students will develop the following skills:
  • Leadership
  • Brainstorming ideas
  • Management techniques
  • Critical thinking
  • Planning
  • Project management
When students graduate from this program, these are the types of career options that they can explore:
  • Marketing assistant
  • Marketing co-ordinator
  • Account manager
  • Market researcher
  • Assistant sales manager
  • Assistant event planner
  • Social media assistant
  • Digital marketing assistant
  • Media planning assistant
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Cost and Duration


Program Level
2-Year Undergraduate Diploma
Average Graduate Diploma
2 Year College Diploma
Cost of Living
$20,635.00 CAD / Year
Gross Tuition
$16,667.00 CAD / First Year
Application Fee
$90.00 CAD

Program Intakes

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