Bachelor of Science in Business Administration - Retail Management (Women only)
300 The Fenway, Boston, USA
216346
Last updated: 04/09/2024
About Bachelor of Science in Business Administration - Retail Management (Women only)
Students at Simmons University explore the science of consumer behavior, combining theories from anthropology, sociology, psychology, economics and neuroscience to understand how consumers choose products, and how those choices affect the development of society and culture.
Through hands-on case studies, students evaluate the impact of technology, globalization, sustainability, green building, social media and merchandise storage and handling. They learn to critically analyze consumer behavior and master the latest methods and technology for improving retail profitability.
Students will graduate confident and ready to apply their skills to any organization. Their graduates have found successful careers at companies like Nordstrom, Panera Bread and Macy's.
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