Bachelor of Business Administration - Digital Media Management Logo

Bachelor of Business Administration - Digital Media Management

St. Edward's University

3001 South Congress, Austin, USA

286370

Last updated: 09/12/2024
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About Bachelor of Business Administration - Digital Media Management

As a Digital Media Management major, students will explore how the business world has become a digital one. Music, television, movies, media and gaming have all been transformed by technology, and these growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management. 

Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s:
  • Partner manager at Facebook in Austin
  • Recipient of a full scholarship to the journalism master’s program at Syracuse University
  • Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
  • Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
  • Interactive marketing manager at Warner Music in Nashville
  • Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$13,876.00 USD / Year
Gross Tuition
$49,886.00 USD / First Year
Application Fee
No data available

Program Intakes

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