Bachelor of Business - Digital Marketing (0100538)

Program Description

The Stanley College Bachelor of Business (BBus) is a broad-based and comprehensive course. The course is designed to offer both breadth and depth in core business areas and to provide graduates with a wide range of knowledge, critical reasoning skills and abilities needed in contemporary business. The BBus course meets the requirements of an AQF level seven qualification upon completion. 

The curriculum progresses from fundamental subject areas in the first year, through slightly more specialized topics in the second, to themes and activities central to which is a Work Integrated Learning (WIL) placement in the third year. WIL is essential to the approach taken by the course. WIL activities will be staged progressively with the objective of leading students towards an optimal workplace experience. Thus, these activities will tend to focus on self-awareness and development in the first year, knowing the Australian workplace in the second, and on application of learning adapted to a business work placement in the final year. Many assessment assignments can reflect specific interests in these areas, and students will be guided in keeping a portfolio of evidence of how their course learning contributes to the development of their personal, professional, and employability skills. Students will select, for inclusion in their Portfolios, specific assessment tasks they have completed, with lecturer feedback, along with reflective notes of their own, and, where appropriate, peer feedback.

Students in the Digital Marketing Major will develop essential skills in one of the most exciting, growing fields, helping businesses to connect with customers online, use data to create targeted campaigns, and stay ahead of marketing trends. With a high employment demand in this area, now is the time to pursue this major.