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Bachelor of Science - Fashion Merchandising
About Bachelor of Science - Fashion Merchandising
At Stevenson, classes in marketing, management, art, and fashion provide students with a foundation in the essential aspects of fashion – all while discussing its impact on society, culture, and business. Additionally, students will collaborate with major brands and local retailers – or take advantage of study abroad opportunities – to gain experience even before entering the workforce.
Graduates of the Fashion Merchandising program will:
- Analyze, develop, construct, and execute effective marketing strategies for a specific fashion or retail operation.
- Demonstrate a thorough understanding of consumer behavior and choose appropriate professional techniques in the display and sales of fashion and retail goods.
- Identify and interpret style and retail trends as they relate to fashion and retail cycles as well as targeted consumer markets.
- Interpret, assess, and respond to economic and market factors that affect consumer fashion and retail demand.
- Select appropriate solutions utilizing a working knowledge of specific areas of domestic and international marketing, management, and law as they relate to the business operations of fashion and retail merchandising.
- Employ sophisticated personal communication and technology skills to enhance job effectiveness.
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