B
Bachelor of Science - Marketing
About Bachelor of Science - Marketing
Discover how to trend in today’s market. At Stevenson, the marketing program keeps students ahead of the curve, breaking through the noise of a busy market. With both general and digital marketing tracks, students narrow their focus to meet their career goals. And with local internship opportunities, students maximize their knowledge with corporate experience before they graduate.
Graduates of the Marketing program will:
- Apply the essential elements and theories of marketing to the business environment.
- Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
- Interpret the current state and future marketing possibilities as they relate to a specific organization.
- Evaluate the significance of global markets and marketing processes in the development and application of media plans.
- Assess organizational marketing strategies as an integrated business planning system.
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